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Brunswick Landing is using social media to entice corporate and general aviation owners to park their aircraft at Brunswick Executive Airport.
In a Tweet on Thursday, the Midcoast Regional Redevelopment Authority announced, “Build-your-own hangar lots available at Brunswick Executive Airport. Ready for buildings up to 3,600 SF #aviation.” The Tweet depicts several box hangars of various sizes lined up along the BXM’s apron.
The airport has two 8,000-foot runways and is home to seven aviation or aerospace firms — ONE Aviation, Tempus Jets, MVP Aero, FlightLevel Aviation (FBO), Maine Coastal Flight, Greisen Aerospace, and Hoyle Tanner and Associates. But it has plenty of room for expansion, and MRRA Executive Director Steve Levesque, a pilot himself, is using every marketing tool at his disposal to convey that message to corporate and general aviation companies looking to expand or simply needing a home base for their aircraft in Maine.
“We’ve been advertising those lots for a while now, locally and at airshows,” Levesque told Mainebiz in a telephone interview on Thursday. “It’s new approach for us [to use Twitter]. We’ve decided we’re going to join the modern age and give social media a try. You’ve got to try everything.”
Levesque said MRRA is marketing the hangar lots as leased land that would be available for 30 cents per square foot. A mockup drawing shows four 40-by-40-foot, three 50-by-50-foot and two 60-by-60-foot hangars on lots ranging from 3,600 square feet to 6,400 square feet. Leases are priced at $1,080 for the smallest lot, $1,470 for a mid-sized lot and $1,920 for the largest lot.
Companies or individuals would build their own hangars following design standards set by MRRA, with hangar construction costs typically ranging from $150,000 to $350,000 depending on the size and materials used, Levesque said.
“It’s a common thing for airports to do,” Levesque said. “We have lots of apron space and tarmac space available here. That got us thinking: Why not put private hangars on some of that space?”
Levesque said MRRA continues to market Brunswick Executive Airport as a great location for large aviation companies to set up shop — given that it has 650,000 square feet of hangar and maintenance space, a new instrument landing system, no encroachment issues and access to unencumbered airspace. The airport can handle aircraft as large as 737 jets, he said.
In terms of general use, Levesque said FlightLevel Aviation, the airport’s fixed base operator that provides an array of services to planes flying in and out of BXM, recently reported that fuel sales are growing at a 10% annual rate.
“That’s a good indicator usage of the airport is growing,” he said.
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