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December 8, 2022

Geiger teams with Roux on workforce development

Jo-an Lantz
File photo / Tim Greenway
Geiger President & CEO Jo-an Lantz

Lewiston-based promotional products company Geiger is joining forces with Northeastern University's Roux Institute in Portland on a two-pronged workforce development initiative.

Through the partnership, Geiger will be able to tap into the talents of Roux graduate students participating in a cooperative education program. For Geiger, co-op students will work on solving business issues in real time and help assess Geiger's organizational data competency.

"The partnership focuses on developing and expanding upon Geiger's robust digital and analytic needs as the company continues a path of rapid growth," Geiger said in a press release.

In addition, Geiger employees will be able to further their education with free graduate-level degree and certificate programs at the Roux in areas including technology, project management, artificial intelligence and data analytics.

Geiger employs 575 people worldwide, including 230 in Maine, and works with a network of more than 450 sales representatives globally.

The fifth-generation firm, whose promotional swag products range from hand sanitizers to totes and pens, was ranked No. 6 on a Mainebiz list of Maine family-owned firms in a Mainebiz list published in October.

Roux has already partnered with Maine companies including WEX Inc., IDEXX Laboratories Inc., MaineHealth, the Jackson Laboratory, Bangor Savings Bank and L.L.Bean to arm the state’s workforce with essential technical skills, advance research and development.

When the institute was created in early 2020, it set out to create a regional "innovation hub" focused on technology and life sciences.

Jo-an Lantz, president and CEO of Geiger, told Mainebiz that her company connected with Roux via introductions from L.L.Bean CEO Steve Smith and Melissa Smith, WEX's chair and CEO.

"This is a great opportunity for Maine businesses to both access and develop top-level digital and analytic talent," Lantz said. "We're excited to see how this new partnership will make an impact."

Janice Gray, Geiger's chief people officer, has underscored the importance of forging partnerships within the company's home state.

“We are excited to use the resources provided by the Roux and were impressed by the technology and data skill sets that are available right here in Maine," Gray said.

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