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A strong personal brand means you have a large network of people who want to hear your advice, be in your presence, get your stamp of approval and spend time with you.
By sharing what you’ve learned in your life and your career, you feel helpful and useful. The process builds on itself: a broader network creates more demand for your presence and involvement — to the point where the requests pour in to serve on boards and to contribute your unique perspective to help solve a host of challenges. The ultimate is when people ask to buy you a cup of coffee so they can ask you for advice.
Initially, it’s flattering and can be profitable. After all, being busy is perceived by our society as a virtue. It signals our importance. “I’m just swamped!” is a time-honored response to the standard “How are you?” query. But eventually, being over-busy takes a toll on your spirit, your family, and your health. It can degrade your performance, the very reason you’re in such demand.
In Ann’s industry, over-committed venture capitalists are known to engage in “drive-by board meetings” where they wave at the company’s building on their way to the next event — not an approach that adds value. In Nancy’s industry, people take on too many clients to the point when they cannot do an adequate job for any of them, and they snap at their family members because the stress takes a toll on their spirit.
In fact, over-commitment denies you the pleasures of life. You’re always behind, late, unprepared. You become a “human-doing” rather than a human being. And “being” is critical for the deep reflection that allows us to ponder, to connect ideas in new ways, to solve problems.
We need to be as much as we need to do.
And honestly, that’s hard. No one gets awards for being. We’ve all taken classes on time management, which teaches us everything about how to get things done. They don’t teach the most important thing: how to spend our time in the most fruitful way possible. We must build our lives intentionally. We spend money with care and precision; we should bring the same attention to how we spend our time.
Both time and money are scarce resources. Time is scarcer than money — one can earn more money, but everyone, whether an infant or Elon Musk, gets only 24 hours in a day. There’s a reason we talk about “spending” time: an hour we give to one pursuit is one not available to another.
Therefore, we must ensure we’re putting that time to its best use. And the best use of your time at a given moment, say, serving on your twelfth board, may not be the best use of that time at another, say, spending an afternoon with friends. We need to budget our time. That’s hard, but we can give you some tips.
As we go into the fall with its renewed focus on work, school, and various meetings, hold this closely. We only get this one life, which has only 24 hours in a day. Budget your time to ensure that you are getting the most joy from that life, that you’re balancing all the demands placed on you, and, most of all, that you have a chance to do what you most love. Those pursuits will recharge you, positioning you to bring your best to your work and your community.
Nancy Marshall, a regular Mainebiz columnist, is CEO of Marshall Communications. Ann Leamon is a freelance writer and co-founder of Bella Private Markets.
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