August 17, 2015
L.L.Bean prepares for Bean boots sale boost
Freeport-based retail chain L.L.Bean said it's ramping up production of its iconic Bean boots for what it expects to be a big sales season this winter.
Carolyn Beem, a company spokeswoman, told the Portland Press Herald that the company forecasts to sell 500,000 pairs of boots this winter, an increase over the 450,000 sold during last winter and an even larger increase over the 300,000 sold during the 2012-13 season.
To prepare for this season, Beem said, the company has hired more boot-makers and installed another injection-molding machine for the boots’ rubber bottoms, adding that boot production is now being done around the clock.
Most Recent
Most Recent
Comments