Photo / Courtesy of ChappyWrap
ChappyWrap's pop-up store on Washington Avenue in Portland will be open through Sept. 27.
Updated: September 11, 2023
Maine blanket-maker teams with American Cancer Society in fundraising promotion
ChappyWrap, a family-owned blanket brand based in Cape Elizabeth, is kicking off a charitable giving partnership with the American Cancer Society this month, which is National Childhood Cancer Awareness Month.
In 2023, nearly 10,000 children in the United States are expected to receive a cancer diagnosis, according to the American Cancer Society. The nationwide voluntary health care organization aims to “end cancer as we know it, for everyone.”
To raise funds for and awareness about childhood cancer, ChappyWrap will offer its online customers a donation option upon checkout, from Sept. 18-22. The company plans to match all donations up to $5,000.
“For years, we have heard countless stories of how ChappyWraps have provided comfort through cancer treatments and journeys, and we felt this was an opportunity for us to do something with a bigger, more lasting impact,” said Christina Livada, president of ChappyWrap.
The collaboration is intended as a long-term one.
“Our partnership with ChappyWrap will help provide comfort to patients with cancer and provide critical support for programs and services,” said Anthony Marino, American Cancer Society’s executive vice president.
The charity promotion comes as ChappyWrap starts a new chapter with a pop-up retail shop in Portland. The temporary store, located at 93 Washington Ave., will be open through Sept. 27.
What's next
During Breast Cancer Awareness Month in October, the partnership will continue with three ChappyWrap special-edition blankets embroidered with hopeful messages for patients and survivors, such as “You Got This!”
ChappyWrap also plans to match all American Cancer Society donations made at checkout during the week of Oct. 9-12.
Other ChappyWrap commitments include sponsorship of the American Cancer Society’s Key Gala fundraiser in October and product donations to the nonprofit’s Hope Lodge program providing housing for cancer patients undergoing treatment away from home.
The company also plans to sponsor the Dempsey Center's Dempsey Challenge later this month and, for the second time, the Massachusetts General Hospital's Children's Storybook Ball in October.
L.L.Bean sales update
Livada leads a team of eight employees at ChappyWrap, which was founded in 2006 and sells heirloom-quality blankets manufactured in Germany and Poland. Earlier this summer, the company began selling blankets at the L.L.Bean Home Store in Freeport.
Livada told Mainebiz that sales in Freeport are going well, adding that L.L.Bean “sold out of their first batch in the home store and have placed a reorder for more Chappies there.”
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