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June 19, 2013

Portland pet meds delivery co. raises $6.6M

photo/TIM GREENWAY Ben Shaw, CEO of Direct Vet Marketing in Portland, sits with Paris, the company’s office dog

The Portland-based Direct Vet Marketing Inc. has raised $6.6 million through an equity offering.

According to a regulatory filing, the company raised the sum from a group of 28 investors.

The company announced in a press release that the equity offering was led by new investor HLM Venture Partners and existing investors including Polaris Partners, Borealis Ventures, Harbor Light Capital and Black Point Group, which has Direct Vet Marketing CEO Ben Shaw as a founding partner.

Direct Vet, which does business as Vets First Choice, says that in three years it has registered over 500,000 pet owner subscribers for scheduled home delivery of medications, diets and other products.

The company has pharmacy licensing in 50 states and offers over 5,000 types of medications and diets for pets.

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